Tweets and blogs tell it like it is for KMC Systems
Posted by Patty Duffey on Mon, Feb 25, 2013 @ 07:44 AM
KMC Systems has a lot to tweet, post and blog about this month! We were exhibiting at the Molecular Medicine Tri-Conference in San Francisco, contributed to an article in MPO Magazine, “Opening the Door to Innovation,” posted a new blog “KMC’s communication focus leads to better products and long-term relationships,” and shared (retweeted) exciting new medical technology developments in the medical device industry.
“Tweeting and blogging enables us to stay current in sharing news with our customers and prospects, plus the connection is immediate on an industry-wide, global scale,” noted Bob Evans, marketing manager at KMC. “KMC has recognized, along with other industry leaders, that Twitter and blogging are powerful tools for communication, idea-sharing, obtaining industry feedback and collaboration.”
KMC Systems recognizes the advantages of using “tweeting” to build potential relationships by following industry influencers, medical device manufacturers and industry organizations.
Every day is a new adventure in social media for KMC. “Being able to broaden our reach, with up-to-the-minute industry buzz and interact with all our followers in real time helps us to stay connected on all the related fronts of medical device design and manufacturing,” Evans explained. Some Twitter activities KMC Systems focuses on include:
-
Follow medtech and healthcare industry influencers (industry publications, device manufacturers, medtech and healthcare organizations, research institutes, academia, etc.)
-
Follow prospects, customers, influencers, competitors, suppliers, consultants and other authoritative sources
-
Post management quotes from interviews, articles and blogs
-
Connect and converse with others in the medical technology and healthcare industries
-
Post new blog links, YouTube videos, newsletters, infographics, white papers and announcements (all these can be broken up into bite-sized pieces)
-
Share industry news on a national and international levels
-
Communicate brand awareness
-
Identify new industry blogs to subscribe to
-
Re-tweet customer, prospect and other industry tweets of interest
-
Research the latest news in device manufacturing and development
-
Post photos of KMC events, products, company activities and management
-
Join tweet chats on trending topics
-
Integrate blog links and tweets on LinkedIn and Facebook
-
Create hashtags and track activity on subjects important to KMC Systems
-
Identify and research prospects, suppliers, and OEMs
-
Follow industry related hashtags
KMC reviews its Twitter feed (@KMCSystems ) each day and re-tweets tweets that are of interest to the company’s followers.
One topic which continues to be followed closely in the medical device design and manufacturing world is the highly controversial medical device tax and the negotiations with congress for its appeal. Everyone is writing about it, posting their position and commenting on how it would impact their business. KMC offered their comments recently posting a blog entitled “Is your medical device canary still chirping?” The decision to uphold the healthcare law injected a new sense of urgency into the transformation of the healthcare industry so the tweeting activity is intense. Another related topic highly tweeted in 2012 was the Supreme Court’s decision to uphold the Affordable Care Act. The decision reinforced the most sweeping piece of healthcare legislation since the inception of Medicare in 1965. Commonly shared information includes news on product recalls, new technological developments, new clinical trial information, and new FDA approvals.
KMC has always been a pioneer in medical device product development and manufacturing and now is embracing the social media connection as a part of their leading-edge marketing initiatives. “There are clear benefits from all the intelligence and exposure gained from Twitter, as we feel more connected to the day-to-day news in the medical technology and healthcare industries,” Evans said. KMC is well aware now in its marketing initiatives that social media is a great mechanism for re-purposing new information, articles, blogs, videos, and new company developments. When KMC’s marketing team writes a blog it gets tweeted, shared to our LinkedIn site, and posted on KMC’s Facebook page and website.
“We have more frequent interaction with our clients and prospects, keeping them up-to-date on all KMC’s news and industry contributions,” Evans explained. “Our YouTube channel has eight videos on subjects such as medical device development and the challenges of lean manufacturing, with several new videos planned for 2013.
KMC is recognized as “best in class” for medical device design and manufacturing and now strives to be a marketing leader, educator and relationship-builder employing inbound marketing techniques. Tweeting, posting, sharing, and following the medical device industry trends and news as it happens … telling it like it is.
To learn more about our "best in class" medical device design and manufacturing services download our brochure now.
